After two years of success, SWISS KRONO is back to Fuorisalone, attending the show with the entire organization of SWISS KRONO GROUP.
This is a major participation coordinated by Michela Muntean, Sales Manager Italy, who has deployed all her experience into the creation of a unique event. The Swiss corporation is consolidating its position in the Gotha of design leaders.
In 2017, the SWISS REX in the Brera and Tortona districts introduced the Swiss company to the Italian market for the first time. The next year, SWISS KRONO AG moved mountains, reproducing the Cervino/Matterhorn in XXV Aprile square. This year the company is telling a story to the Milan and international audience, through a project created to raise awareness about the topic of ethical and eco-sustainable production, which has always been a key topic for the group.
To deliver its message, SWISS KRONO GROUP has adopted one of the most popular icons of Italian and international culture: Pinocchio.
The BE SUSTAINABLE project reproduces the experiential steps that lead Collodi’s puppet to become a real boy. Just like Pinocchio, we also learn from mistakes and experience to be more “human”, and in a wider sense, with this metaphor SWISS KRONO GROUP wants to illustrate the steps that have made the company more and more aware and ecosustainable over time.
The project is under the patronage of the Municipality of Milan and of the Fondazione Nazionale Carlo Collodi. The main installation and the exhibition of the entire collection will be set up in the heart of the Lambrate Design District, at the Spazio Donno in Via Conte Rosso, the “Milan base” of the SWISS KRONO GROUP for the Milan Design Week, a crossroads for meetings and events. The main installation and the exposition of the entire collection will be here. Reinterpreting one of the key moments of the fairy tale, the Caberlon Caroppi studio has recreated the whale’s belly with an original usage of the products. Another highlight will be the interactive space designed to share Pinocchio’s key message, #nolies, where visitors can shoot pictures with the fictional character and touch the new products presented at this show. The walls of this area will be lined with soundproofing SWISSCLIC PANEL-A, a high-performance product that will recreate a “fairy tale” atmosphere with its insulating properties. And what would be a fairy tale without a moral? Respect for the environment and constant innovation have led SWISS KRONO GROUP to create 100% eco-sustainable products, projecting the company towards an increasingly green future.
Address: via Conte Rosso 36
Date: 9 – 14 April 2019 from 10:00 am to 8:00 pm
Special Opening: 10 April 2019 from 10:00 am to Midnight
14 April 2019 from 10:00 am to 6:00 pm